GEDORE red, new product line

March 2018

GEDORE red, new product line

One brand, two strong lines: GEDORE welcomes the new GEDORE red product line

GEDORE is already looking forward to an exciting development starting in April 2018: the company will be saying goodbye to the carolus brand and welcome the new GEDORE red product line.

This means that in the future there will be two product lines under the GEDORE brand name: the premium product line in the familiar (corporate) blue colour with a comprehensive range of premium products, and the second product line, which will appear in a new red world of communication from now on.

The GEDORE Group is harmonising its brand world: an important step towards improving customer experiences and further strengthening cooperation with global partners. The international fusion of different GEDORE brands pursues the clear objective of a uniformly managed global brand with corresponding advantages for the end customer. This also underlines the company's own vision of a worldwide brand awareness, with the aim of GEDORE being the first and most important name when it comes to high-quality, intelligently made and safety promoting tools. With its consistent brand strategy, the company creates global clarity in the constantly growing world market and reacts to current customer needs and increasing demand.

The extensive GEDORE red range of products has been specifically tailored to the needs of customers and is in the mid-range price segment. This year, GEDORE red is presenting innovations such as hammers with fibreglass handles and Stillson pipe wrenches, which will be available from April onwards. GEDORE red and carolus will remain on the shelves side by side for some time until carolus has run out.

The official presentation of the new GEDORE red product line will take place at the Eisenwarenmesse 2018, from 4 to 7 March, in Cologne.

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